Not just traffic tourism/ Tik Tok is "obsessed" with Albania: Go visit it

Albania is leaving behind its reputation for organized crime and is worthy of challenging Greece and Croatia in tourism, writes the British media The Times.
Airlines are increasing flight frequencies, holiday companies are introducing new tours and major hotel groups are announcing new destinations in the country.
Travel experts say that social media, especially Tik Tok, is a strong driving force behind the increased interest in Albania.
TikTok videos alone featuring Ksamil, a country that offers beaches with clear waters, have been viewed more than 60 million times.

Skyscanner, the world's largest flight booking platform, said bookings to Albania were up 96 percent compared to the same period in 2019, the last year of travel before the pandemic.
In all airlines, the number of flights to Albania has increased. In July 2019, 76 flights, with 14,000 seats, departed from the UK to Albania, according to Cirium, a flight analytics company. That number rose to 207 last month, with 39,600 seats. Another factor driving the demand, writes 'The Times', are Albania's low prices.